In this digital era, showcasing your brand online is the best way to grow your audience. From everyday essentials to service-oriented brands, every industry needs to level up its digital marketing skills. People are heavily exposed to the internet, and what is seen online and what interests them becomes a huge hit. It’s not just about posting online or collaborating with influencers; it’s all about building your credibility and gaining more engagement. So if you do it right, your brand can be in the top spot. Having a digital marketer is a game-changer as their strategies and techniques play a huge role in branding.

Digital marketers constantly stay up to date with the current trends and technologies to craft strategies that keep brands relevant, competitive, and visible in an ever-evolving online landscape. If you are a founder or a growing business, building an in-house marketing team takes time, and you might fall behind by the time you have everything in place. This is the reason why most of the firms are turning towards hiring a digital marketing freelancer instead of a full-time team. By hiring a freelancer, you save additional costs, office space, and team management issues. They work in flexible schedules and focus on immediate actions, which lead to instant results in no time. 

So if you are looking to hire a digital marketing freelancer in India, then this blog is for you! Today, this hiring guide will walk you through the skills that a digital marketer should possess and the best platforms to find the top talent online. Go ahead and happy hiring!

Top Skills of Digital Marketing Freelancer in India Every Business Needs in 2025

Digital marketing might vary from place to place since there might be different trends across seas at the same time. So a digital marketing freelancer from a foreign nation might not be a good fit for Indian firms and vice versa. Before finalising any candidate for the role, you should look for some important skills that a digital marketer should have. 

Search Engine Optimization:

SEO helps boost visibility and gain engagement for the brand online. Optimizing websites is a key aspect of gaining traffic.

Content Strategy:

Crafting content for various social media platforms boosts visibility and improves your reputation across platforms. 

Social Media Marketing:

Understanding the latest trends, algorithms, and focusing on audience engagement, boosts appearance.

Email and Automation Tools:

Using current AI and automation tools to automate marketing and focusing on creative methodologies is an important aspect.

Influencer Marketing:

This has the best instant results and is a plus point for your brand if your digital marketer is good at influencer marketing.

Also Read: How BeGig Studio Turns Founder Ideas into AI Reality - 10× Faster

Platforms for Posting Digital Marketing Freelancing Job

There are a plethora of platforms online where you can post a digital marketing frelancing job, but not all of them give you the top talent. You need to understand which platforms have the best freelancers who can start on the role right away and deliver instant results. Below are some of the  platforms that will be helpful in your freelancer hunt:

1. BeGig:

BeGig is the preferred choice for anyone wishing to hire tech and digital freelancers from India. BeGig screens creators and curates freelancers across different sub-disciplines, including marketing, automation, design, and technology, to ensure trusted and reliable professionals. 

2. Upwork:

An international marketplace where you can access thousands of freelance profiles and hire the right amount of experience and pay rates to fit your project requirements.

3. Fiverr:

Great for short-term or specific tasks (i.e., running ad campaigns or producing social content). It works with marketers who have fixed-rate gigs, and you can budget accordingly.

4. Toptal:

Great for companies looking for elite talent. Toptal puts freelancers through a rigorous screening process that allows only the top freelancers from all over the world.

5. LinkedIn:

While often underused, LinkedIn is a powerful place to discover freelancers. Posts, recommendations, and networking on the website can lead to new talent.

Hire Smarter and Grow Faster with BeGig

Hiring a digital marketing freelancer can be a turning point for your business if you do it right. If you hire a less promising candidate, it might have a huge impact on your marketing. So have a clear goal, verify their skills, and hire only from the verified platforms. 

If you are ready to elevate your marketing game, BeGig can help you connect with the top digital marketers who start to work within 72 hours and deliver extraordinary results!